Nissan makes Usain Bolt its brand ambassador, unveils Bolt-GT-R series

Nissan recently launched its new global brand campaign with the world's fastest man, Usain Bolt.

The "What if" campaign has kicked off with a slogan asking “What if the world’s fastest man went even faster?”, where Usain Bolt readies himself in set position for a sprint, next to a Nissan GT-R in the campaign banner.

The banner also highlights Usain Bolt's sprint record time of 9.58 seconds and the GT-R's best time of 0-100kph of 2.8 seconds in it.

Through the campaign, Nissan aims to highlight iconic products and technologies that invigorate consumers – and the global brand.

Bolt, who is an owner of a black GT-R since 2009, is currently training for the Games in London this July, following shooting of the campaign in his hometown of Kingston, Jamaica.

In Japan, Nissan unveiled the Bolt-GT-R series in concourses at Narita International Airport near Tokyo and Osaka’s Kansai International Airport.

The multi-year “WHAT IF_” campaign, soon to reach international airports in all major cities, is intended to boost Nissan’s brand power, a key pillar of the company’s mid-term plan through 2016.

With the ultimate goal of 8 per cent global market share and the new campaign underway, Nissan said that it is confident that Bolt will provide the right charge to electrify the market.